Critters.jpg

I'm not a wallflower. 
I grew up in Buffalo.
I have a bold enthusiasm,
while still caring deeply about details.
And people. And critters.


What does thinking identity mean?
I’m not a “trendy” designer. I believe the client’s personality and values should drive the aesthetic. Your uniqueness should shine. I put a great deal of thought and energy into development (thus the gradient in my logo’s “thinking”). And I think ALL of the parts (not just your logo, or your website, or your tagline) begin and center on your identity. Your brand.

Who have I worked with?
For over 25 years I’ve partnered with ad agencies, design and consulting firms, and directly with clients in fields of education, business, healthcare, sports, banking, and tourism. My fearless co-workers seen at left.

How can I help you?
• creative direction
• conceptual thinking and strategy
• taglines and positioning
• graphic design
• identity systems: logos, stationery, etc.
• web design
• digital and print ad campaigns
• concepts presentations
• shoot planning and directing
• print production management
• junior designer mentoring
• garden advising :)

Lisa Eckert – Chamblee area of Atlanta
lisa@thinkingidentity.com

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